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Schudio is thrilled to announce an exciting new feature for our school website CMS—School Website Analytics powered by Schudio Analytics. This advanced analytics integration will provide schools and Multi Academy Trusts (MATs) with detailed, privacy-focused insights to improve their websites. For Schudio clients, this new functionality is available at no additional cost, enhancing the value of your existing website investment. Additionally, MATs using our MAT Portal can access centralised reporting for all their schools, making it easier than ever to manage and optimise web presence across multiple schools.

In this blog, we’ll dive into the specific features available, their benefits, and how they can support schools in making data-driven decisions. Our goal is to empower school leaders, administrators, and marketing teams to enhance user experience and make strategic decisions that align with their objectives.

Privacy Benefits of Schudio Analytics: A Better Alternative to Google Analytics

At Schudio, we believe in empowering users with software that respects their fundamental rights to privacy and data ownership. Schudio Analytics was designed with privacy at its core, offering schools and Multi Academy Trusts a powerful, privacy-focused alternative to tools like Google Analytics. While Google Analytics provides valuable insights, it often comes at the cost of user data privacy. In contrast, Schudio Analytics is built to provide robust data insights without compromising on transparency or privacy.

Why Schudio Analytics is the Ideal Choice for Schools and Trusts

1. Privacy-First Design: Schudio Analytics respects user privacy by not collecting any personally identifiable information, ensuring GDPR and CCPA compliance. This means that schools can access valuable data insights while maintaining ethical data practices. Unlike Google Analytics, which gathers a range of user data—including location, browsing behavior, and interests for advertising—Schudio Analytics only captures essential information to understand site performance, keeping data anonymous.
2. No Cookies Needed: Schudio Analytics operates without cookies, eliminating the need for intrusive cookie banners and providing a seamless experience for users. Many website analytics platforms rely on cookies to track user activity, but Schudio Analytics’s cookie-free approach respects user autonomy and keeps data truly anonymous.
3. Complete Data Ownership: With Schudio Analytics, all collected data remains fully under the school’s control. Schools and Trusts have the option to self-host or securely export data as needed, offering transparency and peace of mind. In contrast, Google Analytics stores user data on its servers, which some organisations may find concerning from a data security perspective.
4. Transparency and Trust: Schudio Analytics offers transparency in what data is collected and how it’s used, fostering trust between schools and their communities. Users remain informed and empowered, and schools avoid the ethical concerns associated with Google Analytics, which often uses visitor data for advertising purposes across Google’s other services.

By choosing Schudio Analytics, schools and Trusts can enjoy the benefits of comprehensive web insights without sacrificing user privacy. Our mission is to bring quality, privacy-focused open-source solutions to as many organisations as possible, enabling them to gather insights responsibly and ethically.

Core Analytics Features

Schudio Analytics offers a comprehensive suite of analytics features that cover everything from basic visitor metrics to detailed insights about user engagement and traffic sources. Here’s a look at the core analytics features now available to all Schudio clients:

1. Page Views: Understand which pages are attracting the most traffic. With these insights, you can focus on optimizing the content that engages your audience the most, such as popular news articles, policy pages, or curriculum overviews.
2. Visitors: Access detailed information about your visitors, including device type, browser, operating system, and location. This data is critical for ensuring your website is accessible and optimised for the technology preferences of your audience.
3. Bounce Rate: See which pages are engaging users and which ones are causing visitors to leave quickly. This is a powerful metric for identifying areas for improvement in content, design, or functionality.
4. Traffic Sources: Identify where your traffic is coming from—such as search engines, social media, or referral sites. Understanding traffic sources allows schools to better allocate marketing resources and increase visibility on the platforms that matter.
5. Location Insights: Gain insights into the geographical locations of your visitors, right down to city and region. For schools looking to attract families in a specific area, this data is valuable in tailoring outreach strategies and web content.
6. Devices and Browsers: See which devices (desktop, mobile, or tablet) are most popular with your visitors. Knowing the prevalent devices and browsers helps ensure an optimised, responsive experience across all platforms.
7. Language Preferences: Know the primary languages of your visitors, which can inform you whether a multilingual approach could improve accessibility and engagement.
8. Comparison and Filtering Tools: Compare key metrics over time to understand trends in engagement, traffic, and user behaviour. Apply filters based on country, browser, or URL to gain more granular insights.
9. Real-Time Data: Schudio Analytics provides real-time data access, allowing schools to monitor traffic fluctuations immediately and react quickly to any trends or issues.
10. Team Access: The teams feature in Schudio Analytics allows you to securely share website access with different team members. Whether for administrative staff, web managers, or marketing teams, this feature supports collaboration across departments.
11. Custom Events and Data: Track specific events (e.g., form submissions or newsletter signups) and add custom data properties to further analyse visitor behaviour. This feature is particularly useful for tracking the effectiveness of website calls-to-action and engagement points.
12. UTM Tracking: For schools running specific marketing campaigns, UTM tracking measures the effectiveness by analysing UTM query parameters. This provides a deeper look into how particular marketing efforts are performing.
13. Privacy and Compliance: With Schudio Analytics, we prioritise your visitors’ privacy. Schudio Analytics is fully compliant with GDPR and CCPA regulations, and all visitor data is anonymised. Additionally, Schudio Analytics does not use cookies, meaning there’s no need for those intrusive cookie consent banners.

Advanced Reporting Capabilities

The new analytics functionality in Schudio’s CMS goes beyond standard data metrics by offering robust reporting capabilities to help schools understand the impact of their online presence:

1. Customisable Reports: With Schudio Analytics, you can build tailored reports that cover specific websites and date ranges, allowing you to generate insights that matter most for your school’s unique goals.
2. Funnels and Conversion Insights: This feature provides a detailed view of how visitors move through the website, from landing pages to conversions (such as event registrations or contact form submissions). Schools can use this to optimize user flow and identify points of friction.
3. Retention Tracking: Measure website “stickiness” by tracking how frequently users return to your site. This is especially useful for schools aiming to increase parent engagement or student use of online resources.
4. Goals: Set and track specific goals, such as page views or event completions. Goal tracking allows you to monitor success against specific objectives, whether they be enrolment inquiries, information session signups, or newsletter subscriptions.
5. User Journeys: Understand how users navigate through the website, from the pages they enter to the points at which they exit. This data provides insights for improving navigation and content structure.
6. Email Reports: Schudio Analytics makes it easy to keep relevant stakeholders informed with scheduled email reports. These digestible summaries can be sent to administrators or marketing teams, ensuring everyone stays updated on the website’s performance.

MAT Portal Integration: Centralised Reporting for Multi Academy Trusts

For our Multi Academy Trust clients, the new analytics functionality integrates seamlessly with Schudio’s MAT Portal. This enables MATs to access centralised reporting across all their schools, providing a cohesive view of each site’s performance and engagement.

The MAT Portal centralises data, making it simple for Trusts to compare metrics across multiple schools, identify best practices, and make informed decisions on a network-wide level. This feature supports MATs in their strategic objectives, such as increasing consistency in web presence, aligning branding, and managing content efficiently across the Trust.

Benefits for Schools

The addition of School Website Analytics offers numerous benefits that empower schools and MATs to elevate their digital presence:

• Data-Driven Decision Making: With robust analytics at their fingertips, schools can make informed decisions about website improvements, content updates, and resource allocation.
• Improved User Experience: By analysing user behaviour, schools can identify and resolve navigation or content issues, ensuring that parents, students, and staff find the information they need quickly.
• Enhanced Communication with the School Community: Understanding how users interact with the site can inform how schools present key information, helping to boost engagement and communication.
• Privacy-Focused Insights: Schudio Analytics ensures compliance with data privacy laws, so schools can rest easy knowing that their analytics are ethically gathered and protected.
• Scalability for Trusts: MATs gain the advantage of centralised reporting, which simplifies web management and performance tracking across all schools in the Trust.

Getting Started with School Website Analytics

If you’re a Schudio client, the new School Website Analytics functionality is now available to you! You can start accessing these insights through your Schudio CMS, helping you make data-driven improvements and see the impact of your digital strategy.

For MAT clients, this feature is accessible through the MAT Portal, offering a holistic view of all schools within the Trust. If you’re interested in joining the MAT Portal, get in touch with us to explore how this centralised reporting can streamline your operations and enhance your digital strategy.

Conclusion

The launch of School Website Analytics is a game-changer for schools looking to maximise the impact of their online presence. With comprehensive metrics, privacy-compliant data collection, and centralised reporting for Multi Academy Trusts, this tool empowers schools to better understand and serve their communities.

For more information on how to leverage this new feature, or to discuss adding the MAT Portal to your Trust’s digital toolkit, reach out to our Schudio team today. We’re excited to support you in harnessing the power of school website analytics to drive growth and engagement.